National Integration in India. Essay

National Integration is a feeling that binds together the citizens of our country and make us to think and act as if we are one. India is a land of diversity. There are many languages, religions, castes, races and cultures in India. Since ancient times, people belonging to different communities, races, religion and cultural groups have been living in harmony. Toleration is characteristic feature of India’s culture and heritage. During the Mughal and British rule, there had been many attempts to weaken this unity. Using the policy of divide and rule, they created a disunity among the people by instigating communal feelings. National Integration is of great significance in a country like India where varied cultures, religions and languages exist. Integration is not achieved in India because of communalism, castism and linguistic differences. The need for national integration is of utmost importance at this period of India’s history. National integration is very essential for social peace and harmony. No progress can be made in the field of art, literature, science, technology and economy without integration. India cannot play an effective role in the international arena unless she sets her own house in order. We cannot enjoy peace and security unless there is mutual trust and good will among all sections of our people. For national integration , it is very essential that people should give up communal and sectarial outlook. They should consider themselves as Indians first and Indians last .The evils of casteism and linguistic isolation should be rooted out. Economic inequalities among the people should also be removed. Only in this manner can we lay the foundation of a strong and united India.

Biochemistry involves Essay

Biochemistry involves the study of biological processes and chemical analysis which include living organism’s reactions, chemical compounds and elements. Historically, biochemistry gained prominence in the early 20th century when research on origin of living organisms began, various forms of scientific methods where used toward the success the makeup, several questions raised where; how biochemists seek to know how the brain works, the effectiveness of molecular compounds on the immune system. Furthermore, they are interested in cellular replication, differentiation and the interconnecting relationship between cells and organs. They deal with the chemical explanation of inheritance (traits, character, etc. ) and disease. Apart from this, biochemist also determines how certain molecules such as proteins, nucleic acids, lipids, vitamins and hormones function and their involvement in metabolic processes. Mostly on regulation of chemical reactions in living cells because this shows the complex chemical reactions that occur in a wide variety of life forms. It provides the basis for advancement of medicine practically such as veterinary medicine, agriculture science and biotechnology and exciting new fields such as molecular genetics, bioengineering etc. The developed knowledge and methods are applied to in all fields of medicine, agriculture, chemical and health related industries. Biochemistry also provides a unique research on protein structures and functions, genetic engineering and the two basic components of the rapidly expanding field of biotechnology. Being the vastest of all biological sciences, biochemistry has many fields namely neurochemistry, bio-organic chemistry, immunochemistry, physical biochemistry, molecular genetics, biochemical pharmacology and clinical biochemistry. Recent progress in these areas have developed a relationship between technology, chemical engineering, computer engineering. Reference: †¢ Biochemistry. (2008). ISCID Encyclopedia of Science and Philosophy. Retrieved April 07, 2008 from http://www. iscid. org/encyclopedia/Biochemistry †¢ Mendoza, H. M. , Shen, L. N. , Botting, C. , Lewis, A. , Chen, J. , Ink, B. , et al. (2003). NEDP1, a highly conserved cysteine protease that deNEDDylates Cullins. Journal of Biological Chemistry, 278, 25637-25643.

Responding Techniques

Responding and summarizing begins with using active and responding where I preview the author’s background as well as the writing context. Summarizing accurately and objectively represent key ideas. A summary cites the author and title, quotes key phrases or sentences directly and describe the main ideas and feature of a text. Responding is critiquing the ideas in the text. Responding technique gives responses that may agree or disagree with the argument in the text.Responses may analyze the argument, organization or quality of evidence in the text; and/or they may reflect on assumptions or implications. Summary includes main ideas and key features while a response includes my reactions, comments and questions. A summary gives a reader an objective and condensed account of the main ideas and features of a text while a response. A response should include own perspective, experiences, attitudes and beliefs that will guide in a particular response.To make it effective, a response paper effective, I need to say what I think and show why I think so. The response should show the relationship between my opinions and the argument in the text. A response requires analyzing the effectiveness of the text, agreeing or disagreeing with the author’s ideas and interpreting and reflecting on the text. Responses must be supported by evidence, facts, examples and details.Personal experience, evidence form the text and other texts form supporting evidence for good responses. In responses, there is need for in text citations like sentences and phrases. Ideas from other books, essays and articles are relevant. Usually, summary appears first and then the reader’s response. The two parts are carefully integrated where the response focuses quickly on the main idea summarized. Use a clear transition from the summary and response or integrate both the summary and response throughout.

Policy and Politics in sports and gender Essay Example | Topics and Well Written Essays - 500 words

Policy and Politics in sports and gender - Essay Example The sports policies, as they are made by men keeping the development of men in mind have failed to bring any significant change for women. The example is an adoption of ‘woman and sports’ format where a woman is expected to change according to the rules of the policies rather than policies being changed according to the woman’s need ( Talbot 2002. p.277). The meetings of the organizations are held on weekdays when women are busy with their family duties and are held in such locations that women members find it difficult to travel there. These are the things which show that there is a resistance to women participation in the decision making process by sports bodies. There are no written experiences as women usually withdraw after the resistance. However, the author says that to change the situation, these experiences and discrimination should be recorded in written format and a creative way should be found to create a change ( Talbot 2002. p.278). A research conducted during the commonwealth games in 1994 showed that the women participants from different levels of the team from different countries felt that they were not supported at all and experienced many barriers through ignorance and neglect by the male authorities. The response to the questionnaire revealed that women get very less share of attention and resources available and because of their gender, they experience negative feelings by their male managers and coaches (Talbot 2002. p.284). It was found that the establishment of The Working Group and Sport by European Sports Conference in the year 1989 to bring in practice the gender equity in sports led to nothing new. In 1991 and 1993 there

Greek art- archaic to Hellenistic period- art history Essay

Greek art- archaic to Hellenistic period- art history - Essay Example Under the Kore category, viewers will see first the â€Å"New York Kouros,† an example of Archaic style, which depicts Egyptian influence through its use of the Egyptian canon of human proportions like symmetrical patterning with the shoulders, hips, and knees on parallel lines. Influence also extends to the upright stature and frontal stance but the Archaic style was unclothed with a washboard stomach, clenched fists and the left leg striding forward. Careful attention was given to the texture of his hair with its seashell-like curls which almost look like wig. Next will be the Severe style, specifically the marble statue of a crouching Herakles as an archer which is a sculpture from the east pediment of the late archaic Temple of Aphaia in Aegina. It is far different from the Archaic style since Severe style do without the rigid upright poses of the previous style and lean towards a more relaxed asymmetrical stance with natural poses as depicted with Herakles crouching in a naturalistic manner of an archer ready for combat. The musculature is definitely rounder and the figure is now clothed and shows geometrical forms as shown in the linearity of the folds and patterns on his armor suit. The "Hermes bearing the infant Dionysus" by Praxiteles is last on the Kouros line and is an example of the Hellenistic style. It shows a distinct physical expression since his eyes looks past the child his holding as if in a dream-like state. It is similar with the â€Å"New York Kouros† with its nude, standing position and frontality but like the Herakles sculpture it has a natural musculature but much more refined but still depicts a perfect god-like body. Another similarity with the Herakles sculpture is that it is made of marble and depicts an asymmetrical balance achieved through Hermes’ posture with his left arm bearing the infant Dionysus

Alcohol abuse in the college age population in Massachusetts Research Paper

Alcohol abuse in the college age population in Massachusetts - Research Paper Example rial, (Journal of American College Health, Promoting psychosocial adjustment and stress management in first-year college students: the benefits of engagement in a psychosocial wellness seminar). The world today has faced great challenges in getting long lasting solutions to solve alcohol abuse. This paper will critically evaluate measurable goals that can be implemented by widely spreading knowledge on effects of alcohol abuse. This paper will elaborate on the important roles public health nurse has on families, college students and perplexed parents. The quest for informed decision making in our colleges is a gap that has remained unfilled for several years now and the community in general. The paper will shed light on health problems, risks of certain terminal illnesses and alcohol dependence. In any given institution, the role of a qualified public health nurse is very important. Parents send the children to learning institutions with an aim to develop and nurture talents. This might not be the case if proper management is not put in place. Alcoholism has robbed off our youth’s potential and put the energies down the drain. With the aid of a public health nurse, our students in the institutions can benefit from the vast knowledge of a public health nurse. The main roles will to teach and provide all relevant information to the students to acquire on the side effects of alcohol, (Journal of Community Health, 2005 Alcohol Response and Consumption in Adolescent Rhesus Macaques: Life History and Genetic Influences Alcohol). The public health nurse will be of great importance in promoting healthy life styles. The nurse has the mandate to interpret relevant information to the students, families and the entire community. By so doing, the nurse will be in a better position to explain terms and the issues pertaining to alcohol intake and the pro and cons of the use of the substance. A valid example would be the public nurse will explain to the students the many

The New Dress Essay Example | Topics and Well Written Essays - 250 words

The New Dress - Essay Example Conformity is a condition of acceptance. A woman’s dress defines her position. Although Mabel is evidently intelligent and well-read, her entire sense of self-worth is centered entirely round her dress. Mabel gives great importance to the men’s opinion. She seeks assurance from Robert Haydon and Charles Burt. She admits that â€Å"If he had only said, â€Å"Mabel, youre looking charming to-night!† it would have changed her life† (6). The men are not defined by their dress. This is clear from the fact that Mabel does not draw attention to their clothes. The men are focused on conversation and are obviously considered superior enough to judge the women’s dresses. Mabel is from a lower social and economic strata than the other women at Mrs. Dalloway’s party. She cannot afford a fashionable new dress because that â€Å"meant thirty guineas at least† (2). She comes from a poor background, â€Å"being one of a family of ten; never having money enough, always skimping and paring† (9). She is married to a law clerk and manages â€Å"tolerably in a smallish house, without proper maids† (10). She is dependent on her husband’s income. Her financial constraints contribute towards her feelings of inferiority and insecurity. She attempts to meet the social conventions by mingling with the other party guests, but is tortured by feelings of alienation. In an age in which women are judged not for their personal worth, but largely by their dress, Mabel Waring remains an outsider at the party, as her dress does not conform to the accepted standards of

The US and Arab-Israeli Diplomacy - 2 exam questions (4 pages each) Essay

The US and Arab-Israeli Diplomacy - 2 exam questions (4 pages each) - Essay Example Ambassadors to the various Middle Eastern countries. The Special Envoy will travel from country to country in the Middle East to achieve the American Agenda in the region. The United States’ position on the Israeli-Arab relations has always been important. The U.S. has backed Israel since Israel became a state. Support for Israel allows the U.S. an ally in the Middle East that has a similar democracy. Saudi Arabia is an U.S. ally, but since Saudi Arabia is a monarch Israel is a more favorable choice. Still the U.S. must not anger the majority of Arab nations in the Middle East, especially since the heavy U.S. military presence in Iraq and Afghanistan. The balance between doing what is right morally by promoting a democratic society and securing a good relationship with oil producing countries is the delicate balance an American Special Envoy must master. In order to achieve the balance of American interests, the Special Envoy has to negotiate with both the Israelis and Arabs. The United States Envoy to Israel must have special qualifications. Without the right qualification an envoy could harm not only Israeli-Arab relations, but harm U.S.-Israel-Arab relations at best and at worst plunge the whole region into a war. Qualifications all U.S. Envoys need are: Any Special Envoy appointed to Israel must address the Palestinian issue. Since Israel withdrew from Gaza, the Palestinians have elected Hamas to be Gaza’s leaders. Since Hamas has been recognized as the United States as a terrorist group, all talks are through the Palestinian National Authority. If Hamas would make concessions, the United States would consider opening talks through the Special Envoy. The recommended plan since 2001’s Mitchell Report for both Israel and Palestinians have been threefold: 2. Rebuilding of confidence in the Palestinian Authority (now the Palestinian National Authority). This

Football Hooliganism Essay Example | Topics and Well Written Essays - 2000 words

Football Hooliganism - Essay Example ..... it is a sure-fire sign that the hooligan element is present and that their senseless fury is about to be unleashed"( Chaudhary, 2002). Though hooliganism in football originated in Britain, it is today by no means isolated to the UK, and is in fact a major source of concern and much sociological and psychological research across Europe and other nations. It is today an accepted fact that hooliganism has had its presence in various countries across the last century, a fact which has been systematically established with concrete evidence: By now, most students of sports violence recognise the spurious nature of the claim that soccer hooliganism is a "British disease".....In content analyses of media Williams et al. (1984) unearthed over 70 reports of spectator disorder at soccer matches in 30 different countries in which English fans were not involved between 1904 and 1983.(Coakley, Dunning, 2000) The exact date of origin of this phenomenon in soccer cannot be easily ascertained . It came to the notice of the public and government authorities in the sixties, but in fact the first recorded instances of football hooliganism hark back to a much earlier date. " During a match in 1846 in Derby the riot act was read and two troops of dragoons called in to deal with a disorderly crowd, whilst pitch invasions became increasingly common from the 1880's onwards"( Pearson, 2001). Indeed, violence has always been associated with a majority of sporting activity, and more specifically with soccer, which is "in both the pejorative and non-pejorative sense, an intrinsically aggressive event which sanctions some violence in attempts to win, and retain, possession of the ball". (Bonny, Giulianotti, Hepworth, 1994) But it was during the Swinging Sixties that football became more of a fashion than a sport, a part of youth culture, and developed a relationship with fashion, style, image and even music. This was in part because football clubs became more organised, the limits to a footballer's weekly earnings were abolished, and last, but not the least, the hosting of the 1966 World Cup finals in UK, which got widespread media coverage. Also important was the establishment of fan followings for different football clubs, and the concepts of "ends" in the stadia, which the supporters of the home and away group respectively marked as their territory, and the defence of which became paramount, attaining almost a cult status. "The most important feature of contemporary hooliganism is the taking and holding of 'ends'. Away supporters, especially those from clubs with 'hooligan' reputations, try to drive home supporters from their traditional end"( Holt, 1992). In this decade, male youth gradually became a community on its own, distinct from the patriarchal concepts of family and society, and football became a mode of independent expression. There are manifest continuities between the rites of violence in contemporary Britain and earlier periods. But the specific forms of hooliganism are new; football crowds were not segregated by age before the 1960s; youth did not congregate around parts of football clubs as their territory--they had a larger territory and community which they shared with their older male relatives. ( Holt,1992) Hooliganism became a growing

'Discipline & Punish (Foucault, 1975) is not just a history of the Essay

'Discipline & Punish (Foucault, 1975) is not just a history of the emergence of the prison but a history of the emergence of a - Essay Example Thus, Discipline and Punish could be deemed as Foucault’s critique not only on the effectiveness of prison in attaining its key objective—the disciplining of the prisoner by subjecting him to conditions that are marked by extreme surveillance and control—but also on the true reason for the emergence of various social structures today such as the government, school, and other institutions (Mc Gaha, 2000). Precisely, it is Foucault’s belief that such systems had only been created to cater the elite group (which I shall explore in more detail in the next part of the paper) that bolstered his onslaught on the basic foundations of human civilization. Specifically, by recognizing the essence of prison and other social institutions as merely ‘instruments’ used by the elite to maintain and enhance their power in society, Foucault was able to question essentially the possibility of attaining human freedom in modern-day society. In a deeper regard, I co uld surmise that Foucault’s attacks on social structures could be attributed to his anarchistic mindset (though not explicitly revealed in any of the texts) as he clearly disregarded the need for such systems. Therefore, human freedom must be seen as the act of ‘letting one be’ and not ‘following what and how one must be’. His precise bastardization of naturals or ideals (as will be discussed later on) could clearly provide an ideological nexus between his anarchistic mindset and his post-modern orientation. If seen in this context, Foucault’s take on the human essence (for the lack of a better term) is slightly existentialist. In this paper, I like to delve further into Foucault’s Discipline and Punish by dividing the discussion into four parts. The first part shall emphasize on the short history of the penal system, which could be traced back to 17th century. Through this part, I aim to highlight on the fact that the development of th e penal system had shifted the punishment from physical to mental. The second part will be dedicated to reinforcing the concepts of power and control as the main thrust for the creation of modern social institutions. This will infuse the significant role of the elite in the formation of such institutions. The third part shall zero in on Foucault’s conceptualization of human freedom as hardly attainable given the flaws in modern day systems today. By having this part, I am to provide a reasoning that encapsulates Foucault’s socio-political ideologies Evolution of Punishment and the Rise of the Penal System Following the flow of discussion in Discipline and Punish, Foucault opted to start (in a more detailed light) with a detailed discussion on public tortures and executions that transpired during the17th and 18th centuries. Presenting explicitly the execution of the Damiens, Foucault (1976) narrated, â€Å"after these tearings with the pincers, Damiens, who cried out p rofusely, though without swearing, raised his head and looked at himself; the same

Ethnic group Essay Example for Free

Ethnic group Essay Prejudice is an opinion or judgement without due examination toward one side of a question from other considerations than those belonging to. Or we can say that prejudice is a bias on the part of judge, juror or witness which interferes with fairness of judgement. Prejudice involves negative feelings when they are in the presence of or even think about members of the group. Prejudice often involves stereotypes, suggesting that all members of a group behave in certain ways and have certain characteristics. Therefore, prejudice has both cognitive and affective components. Affective component is the positive or negative attitude/ feeling. Beside the cognitive component contains stereotypes. Prejudice will be dealt as a single set of dynamics that function to dehumanize people who are identifiably different in some way from the people whose perceptions are limited by the dysfunction we called prejudice. This approach is taken for two reasons. First, it is easily defensible through the uderstanding of the dynamics of prejudices and second the continued separation and classification of prejudices according to the superficial categories of those who are prejudiced is a disservice to those who are the targets of discrimination and a distortion of reality. Much of prejudice stems from our pre-judging other people’s habits, customs, ways of speaking and value. We often do this with no basic for the judgement other that the fact that they (the customs, values, ways of speaking, etc) are different form our own. When we are confines to a single culture, it’s incredibly difficult to see that one’s way is not the only way, that one’s truth is not the only possible way in which things are done. To travel around the world and seeing the variousity of culture may become the nicest thing to do for reducing prejudice. There is no better way to be convinced of this than to go to another country where millions people are doing something different from you. Another way to reduce prejudice is to make a friend with many background culture. From that, we can learn that we are all different and we have to accept that differences. By accepting and learning that differences, the number of prejudicing people will be decrease. Prejudice reduction refers to a collectionof techniques designed to break down these destructive stereotypes. Most often prejudice reduction programs take place on a small scale for example in workshops which bring together people from different groups to help them develop a better mutual understanding. At times, efforts are made to reduce prejudice among the general population. This can be done with wide spread media efforts and public education programs often implemented during the grade school years. In both small scale and large scale efforts, a first step which is critical to the success of these programs is an ability to overcome the many communications problems cited elsewhere in this training program. This is because a great deal of prejudice arises from simple misunderstandings and the tendency to make worse case assumptions in the absence of reliable information. At the workshop level, facilitators can help people explore their stereotypes, and learn to communicate with each other in a more open, trusting, and receptive way. At the community or societal level, misunderstandings can be addressed through carefully crafted public media campaigns and/or education programs designed to counter common stereotypes and present all groups in their best possible light. Still, correcting poor communication may is not usually enough to overcome prejudice. Better communication may simply prove that the parties do, in fact, hold each other in mutual contempt, or that they are, indeed, trying to undermine each others interests. Often such hostility is the result of escalation processes which transform relatively minor provocations into intense confrontations. For this reason strategies for limiting escalation are also an essential component of effective prejudice reduction. This also can be attempted in workshop settings or at the larger, community level. On the other hand, we will talk about stereotypes. Stereotypes are generalizations or assumptions that people make about the characteristics of all members of a grup based on image that often wrong about what people in that group are like. Most stereotypes probably tend to convey a negative impression. By stereotyping we infer that a person has a whole range characteristics and abilities that we assume all members of that group have. Researches have found that stereotypes exist of different races, cultures or ethnic groups. Although the terms race, culture and ethnic groups have different meanings, we shall take them to mean roughly the same thing at the moment. Not surprisingly, racial stereotypes always seem to favor the race of the holder and belittle other races. It is probably true saying that every ethnic group has racial stereotypes of other groups which can be seen to benefit each group because it helps in the long run to identify with one’s own ethnic group and so find protection and promote safety and success of the group. A brief description of stereotyping includes: grouping people together based on their race, ethnicity, religion, languange, customs, appearance, gender or culture; denying people rights because of the group belong to; believing that one’s own group is superior beside other groups are inferior. And the ways to reduce stereotyping includes: promoting first hand knowledge through personal experiences; putting one self in another’s shoes and considering multiple perspectives; working toward a meaningful goal with others when all share equal status. It will naturally be difficult to change stereotypes and prejudice, because such change will need to overcome all of the cognitive processes such as biased information search, interpretation and memory behavioral confirmation, as well as social processes, such as pressures to conform to the beliefs of others, all of which work to maintain stereotypes intact. Nevertheless, social psychologists have developed numoerous theories about when and why stereotypes will or won’t change and some interventions have been effective at changing stereotypes. In general, there are three types of change in beliefs that can help reduce negative intergroup encounters. Perhaps the most obvious change involves creating more positve perceptions of the group as a whole. When we reduce an individual’s level of prejudice or change his or her stereotypes to be more positive. But change does not always have to involve becoming more positive about the group. If we change the perceptions of the variability of a group such that the individual no longer believes that all of the group members are the same, we have also reduce stereotyping, even if the beliefs have not become more positve overall. Finally, we will have been succesful if we have been able to reduce the tendency for an individual to use social categories when judging others, with the result that they are more likely individuate others instead.

Tata Motors Going Global Essay Example for Free

Tata Motors Going Global Essay TATA Motors-International Business Indian Automobile Industry Hailed as ‘the industry of industries’ by Peter Drucker, the founding father of the study of  management, in 1946, the automobile industry had evolved continuously with changing timesfrom craft production in 1890s to mass production in 1910s to lean production techniques in the1970s. The automotive industry in India grew at a computed annual growth rate (CAGR) of 11. 5 percentover the past five years, the Economic Survey 2008-09 tabled in parliament on 2 nd July’09 said. The industry has a strong multiplier effect on the economy due to its deep forward and backwardlinkages with several key segments of the economy, a finance ministry statement said. The automobile industry, which was plagued by the economic downturn amidst a credit crisis,managed a growth of 0. 7 percent in 2008-09 with passenger car sales registering 1. 31 percentgrowth while the commercial vehicles segment slumped 21. 7 percent. Indian automobile industry has come a long way to from the era of the Ambassador car to Maruti800 to latest MM Xylo. The industry is highly competitive with a number of global and Indiancompanies present today. It is projected to be the third largest auto industry by 2030 and just  behind to US China, according to a report. The industry is estimated to be a US$ 34 billionindustry. Indian Automobile industry can be divided into three segments i. e. two wheeler, three wheeler four wheeler segment. The domestic two-wheeler market is dominated by Indian as well asforeign players such as Hero Honda, Bajaj Auto, Honda Motors, TVS Motors, and Suzuki etc. Maruti Udyog and Tata Motors are the leading passenger car manufacturers in the country. AndIndia is considered as strategic market by Suzuki, Yamaha, etc. Commercial Vehicle market iscatered by players like Tata Motors, Ashok Leyland, Volvo, Force Motors, Eicher Motors etc. The major players have not left any stone unturned to be global. Major of the players have gotinto the merger activities with their foreign counterparts. Like Maruti with Suzuki, Hero withHonda, Tata with Fiat, Mahindra with Renault, Force Motors with Mann. Key Facts: †¢ India ranks 12th in the list of the worlds top 15 automakers †¢ Entry of more international players †¢ Contributes 5% to the GDP †¢ Production of four wheelers in India has increased from 9. 3 lakh units in 2002-03 to 23lakh units in 2007-08 †¢ Targeted to be of $ 145 Billion by 2016 †¢ Exports increased from 84,000 units in 2002-03 to 280,000 units in 2007-08 TATA Motors-International Business Submitted by: Sameer, Sohail, Sankar, Himanshu, Arun Page 5 Porter’s Five Forces Analysis of Indian Automobile Sector1. Industry Rivalry †¢ Industry Concentration: The Concentration Ratio (CR) indicates the percent of market share held by a company. A high concentration ratio indicates that a high concentration of market share is held bythe largest firms the industry is concentrated. With only a few firms holding a largemarket share, the market is less competitive (closer to a monopoly). A low concentrationratio indicates that the industry is characterized by many rivals, none of which has asignificant market share. These fragmented markets are said to be competitive. If rivalryamong firms in an industry is low, the industry is considered to be disciplined †¢ High Fixed costs When total costs are mostly fixed costs, the firm must produce capacity to attain thelowest unit costs. Since the firm must sell this large quantity of product, high levels of  Ã‚  production lead to a fight for market share and results in increased rivalry. The industry istypically capital intensive and thus involves high fixed costs †¢ Slow market growth In growing market, firms can improve their economies. Though the market growth has  been impressive in the last few years (about 8 to 15%), it takes a beat in even slighteconomic disturbances as it involves a luxury good. Aggressive pricing is needed tosustain growth in such situations †¢ Diversity of rivals: Industry becomes unstable as the diversification increases.

Consumer Buying Behavior: Digital Marketing

Consumer Buying Behavior: Digital Marketing A very important aspect related to the online marketing is its ability to contact potential customers irrespective of time and location. A major transformation has occurred due to the evolution of the mobile phone. Mobile marketing has been defined as the utilization of a medium that is wireless to ensure that consumers have access to information that is real time-based, location-sensitive and personalized, which aims towards promoting products, services, and ideas, thus proving beneficial for all stakeholders (Robinson, Wysocka, Hand, 2007). According to (Shukla, 2010) mobile marketing will prove to be extremely popular on account of the fact that the mobile phone will be used as a personal device. Mobile commerce has been the outcome of the swift development of the mobile phone. ]]]/|}|}Definitions related to mobile commerce alike in all existent literature. Mobile commerce transactions refer to all transactions conducted through a mobile communication network using monetary values. According to Robinson, Wysocka and Hand, (2007) (Robinson, Wysocka, Hand, 2007) any e-commerce transaction that uses the media of mobile devices and that is conducted through wireless telecommunication networks and other wired e-commerce technologies may be termed mobile commerce. According to Frolick and Chen, (2004) (Frolick Chen, 2004) mobile commerce maybe defined as any form of mobile communication that occurs between a business and its customer. Dholakia and Dholakia opine that mobile commerce is used to carry out electronic commerce-transactions throuvgh mobile phones and wireless terminals. Finally, (Balasubramanian, Peterson, Jarvenpaa, 2002)define any transaction that is carried out over a wireless telecommunication network, either directly or indirectly, as mobile commerce. Thus, to conclude, mobile commerce may be considered to be a business model that enables a consumer to undergo all the steps of a commercial transaction simply using a mobile phone. The media through which consumers will be able to conduct their transactions have the potential to undergo transformation primarily due to the development and usage of mobile commerce as a technology that is gradually emerging. Not just consumers but marketers too are attracted to mobile commerce that is based on wireless communication technology. The availability of this new technology will provide for a complete make-over in the fields of advertising, retailing and shopping in the domain of marketing. Companies that desire to conduct business operations in mobile markets must then, be ready to adopt mobile marketing and mobile commerce. Mobile commerce will be similar in many respects to the internet-based e-commerce but it will also be distinct in some aspects. These are: Ubiquity- The ability that makes it possible for mobile commerce to be availed of anywhere and at any time. Personalization- Mobile hardware undoubtedly is limited by its memory capacity. However, software can be used in such a way that the users needs are satisfied. Flexibility- Users can conduct transactions and/or receive information even when they are engrossed in other activities, such as, travel or work. Dissemination- It is quite possible that the people who act as the origins of information (for example, local retailers) may make use of the wireless network of mobile commerce so that the customers get the required, specific information. Convenience- Users can operate mobile phones very easily. Instant connectivity- Marketers can use the mobile phones to connect with target users just by clicking a button. Location- It is possible to provide location-specific information and products using a mobile phone. The channels related to mobile commerce and mobile marketing need to be comprehended and further analyzed although a number of companies utilize these channels extensively. This research aims at drawing the attention of entrepreneurs towards the Global System for Mobile Communications (GSM) operators as well as towards the opportunities that exist in the domain of mobile commerce and mobile marketing. This research will focus on (1) mobile commerce and concepts related to mobile marketing (2) tools available for mobile marketing (3) the significance of mobile marketing in India and (4) the comprehension and examination of consumers attitudes towards mobile marketing tools. The digital world has introduced a new aspect of marketing and branding and this has seen an increase in the number of consumers who have turned to the digital space to get their daily dose of entertainment, education, media, and more. The Internet, social media, interactive television, CDs, DVDs, and cell phones are all various aspects of the digital world and these will be preferred extensively by people in the context of digital marketing. The usage of digital media will prove to be an extremely cost-effective measure that will efficiently enhance the online presence of a business thereby increasing it manifold. The popular saying that there is no such thing as a free lunch has been negated by the digital media. This is because marketing using social media and blogs will be seen to help an individual reach out to professionals who were thus far untouched. Also this will increase the visibility among the users of the websites. Consumers will be b able to avail of these services at no cost (Cheung, 2006). If I refer to the figures from Internet World Stats dated March 2008, Internet usage is said to have risen to 91.3% between 2000 and 2008. The spurt in Internet usage has been seen as enabling companies to grab the chance to interact with global customers through online advertising thus resulting in spending of over USD 60 billion in 2008. (Media, 2008) The aspect of digital marketing is quickly automated and adapted to. Digital marketing unlike its other counterparts will be available 24 hours a day, and will not be disrupted by weekends, holidays, hangovers, late lunches, etc. Digital marketing will be easy to connect to and will follow all commands without questioning. It will target prospects, who are interested in the products displayed that very moment (Nicopolitidis, Obaidat, Papadimitriou, Pomportsis, 2003).. Digital marketing will be most preferred because advertising space online will be much cheaper than the print version and will offer better visibility.. The content however will have to be framed in such a manner as to be of use to consumers or else it may have a negative impact. This low-cost marketing technique is expected to be useful to small businesses too. Marketing prospects will increase because of the availability of information through digital media. It will now be possible to decide the target consumers and use a mix of various measures, examinations and profiling of consumers/segmentation to enable a two-way communication process (Thomas Gillenson, 2003). 2. Background The interactive digital advertising perspective includes presentation of information using means that depend on digital technology. Using digital technology makes it possible to create an immediate communication process between marketers and consumers (Stewart, 2004). Consumers can control advertising through interactive digital media by manipulating what they view on the screen while surfing online (Stern, 1994). Given that it can be measured easily, it is precise, customized, and personalized apart from being able to target consumers easily (Iii Woodside, 2005), interactive digital marketing ends up being a very good potential tool for advertisers (Radzeviciute Sliburyte, 2005). Tools that refer to interactive digital advertising include the: Online community, short messaging systems, and the transfer of photographic images using computers that have internet access and mobile phones, which are commonly used today (Stewart, 2004). It can be clearly seen that interactive digital advertising will explore and further strengthen the connection between computers with internet access and mobile phones. Advertising using the above-mentioned media will also be sub-divided into internet-based e- and email advertising, and mobile-phone-based SMS- and MMS-type advertising. 3. Research Aims The main objective of the research will be to examine the attitudes of the consumer towards the four different types of interactive digital advertising including: Internet-based e- and email advertising apart from the mobile-phone-based SMS- and MMS-type advertising. 4. Research Objectives The chief aims of the research include: To estimate if there have been changes in the Indian customers buying behavior due to digital marketing. To evaluate the attitude of the consumers in the context of interactive digital advertising. To analyze different marketing models. To study the various strategies and policies that organizations are likely to follow in this dynamic Indian market. 5. Literature Review Given the prolific use of digital media interactivity amongst advertisers and consumers, marketing activity has been upwardly impacted. Any form of advertising that includes the chances of interacting with consumers is known as interactive digital media. A producer can use this medium to interact with consumers by conducting campaigns related to his products (Schlosser, Shavitt, Kanfer, 1999). The TV-like experience is no longer relevant today. Consumers now demand much more given the rapid inroads being made by interactive digital advertising. Consumers also prefer options like In-Stream, In-Game, HD interactive video, IPTV, interactive kiosks, and mobile advertising platforms (Cho Cheon, 2004). This undoubtedly heralds a change in marketing and the shifts are obvious. Though these run parallel to the increased expectations of consumers these in no way put any boundaries as there may be new and modern forms of advertising that may evolve in the future. The main aim of any Digital Advertising medium will be to draw the attention of the consumer by inventing new and creative advertisements that enable development of personal relations. New technology will enable agencies and advertisers to make use of, evolve and reach new levels of brand-awareness and consumer commitment (Martin, van Durme, Raulas, Merisavo, 2003). This new medium of advertising will pave the way for agencies and advertisers alike to command increased values in terms of worth that is returned. Using the internet as a medium for advertising will now gain significance for gathering consumer information as there has been a rise in the number of internet users (Cheung, 2006). Mobile phones will ensure that targeting consumers becomes even more accurate compared to what it was like before and advertisers will be able to reach potential clients at places and times that are most suitable for the marketing campaign, while at the same time ensuring high interactivity (Nicopolitidis, Obaidat, Papadimitriou, Pomportsis, 2003). The internet advertising industry will thus take recourse to mobile phones (Thomas Gillenson, 2003). Advertising within these two potential channels may be of four types and will include: Internet-based advertising through the website (e-advertising), emailing (email advertising), and mobile-phone-based advertising (m-advertising) of the SMS- (short messaging service) and MMS-types (multimedia messaging service). If I consider the two communication media forms, interactive and individual,, they will comprise what I call interactive digital advertising. It is important to understand consumer behavior towards this medium as the attitudes of the consumer will impact consumer exposure, attention, and reaction to individual advertisements (Schlosser, Shavitt, Kanfer, 1999). There have been a few instances of empirical studies carried out in the context of consumer attitudes and e-advertising (Ravi, 2005). Yet, a majority of the literature fails to include email advertising in its research. Many are unsuccessful in distinguishing email advertising from other forms of advertising. Still, there is limited research which emphasizes email advertising (Martin, van Durme, Raulas, Merisavo, 2003). If I consider advertising, there exist a small number of articles that focus on consumer attitudes towards SMS-type m-advertising, including the study by Tsang, et al., (2004), Rettie, et al., (2005), and Carroll, et al., (2007). The new generation MMS-type m-advertising has received practically no attention from the academic aspect. The fact is that consumer markets and communication media will become fragmented to a great extent (Karson, et al., 2006) so it is important that the differences between the media in the advertising domain be noted. Any analysis that is carried out, which focuses on these differences will enable the marketers to get in-depth information related to the application and suitability of individual sub-types of interactive digital advertising. It will also help choose between the four available sub-types of interactive digital advertising channels to ensure that the message is communicated correctly to the customers. Still, empirical studies related to this subject are rarely found. This research will help aid further study into consumer attitudes related to interactive digital advertising. Actually, this research will aim at identifying the differences that are present in consumer attitudes, which may be related to these four sub-types of interactive digital advertising. I can conclude by stating that the research questions in this study will be designed so as to elucidate whether the attitudes of the consumers differ when it comes to internet-based e- and email advertising, and mobile-phone-based SMS- and MMS-type advertising. Today, when the media are so fragmented there are several ways that can be used to create advertising campaigns that use Interactive Digital Advertising. Interactive Digital Advertising will be inevitable given the Internet is becoming an inseparable and intrinsic part of our lives. 6. Research Methodology Research methodology is the core behind any research that is conducted. I will opt for the Questionnaire method since the primary data suits the needs of this research. There were 20 questions included in the questionnaire that were simple to comprehend. The questions were all close-ended. This has eased the workload of both the researcher and the respondents.

A Study of a Dionysiac Sarcophagus :: Art

A Study of a Dionysiac Sarcophagus In the Los Angeles County Art Museum A man dies. He winds his way down into the underworld to reach the banks of the river Acheron where he meets the ferryman Charon. He takes a coin from his mouth to pay the toll across. On the opposite bank he is greeted by a Maenad or perhaps Bacchus himself who offers him a kylix of wine. Drinking deep, the man is transformed and resurrected from death to a higher plane. Instead of living a miserable dream in the underworld he receives redemption from his god Dionysos, the Savior. In Roman imperial times there was a great resurgence of the "Mystery" cults of Greece fueled by the hope of a life after death. In funerary monuments there can be seen the tenets of the religion as well as how it views the afterlife. Within the Los Angeles County Art Museum stands such a vessel created to facilitate this journey to eternal bliss. A gift from William Randolph Hearst, the piece is a sarcophagus from the Severan period of the Roman empire near the end of the second century detailing a procession of Dionysos, the god of wine, and his followers. Such a procession could be from Dionysos's messianic journeys or from his triumphal return from spreading the wine cult. Originally in the mausoleum of a wealthy family in Rome, the sarcophagus was in later times used as a planter for a flower bed(Matz, 3). This "misuse" of the piece explains the deterioration of the marble which necessitated extensive restoration in the 17th century(4). It is tub shaped with dimensions of 2.1 meters long and 1 meter wide, standing 0.6 meters from the ground. The shape is similar to tubs used for trampling grapes which had spouts ornamented with lions' heads to vent the wine(3). Being shaped like a wine vat makes the sarcopagi a transformative force in its own right by symbolically turning the person interned within into wine ! bringing hi m closer to the god. Unlike other sarcophagi of the period the back of this piece has not been left unhewn, but instead a strigal pattern of repeating "S" shapes has been carved, suggesting that the piece may have stood in the center of the mausoleum. Unlike other more famous and elaborate Dionysiac sarcophagi, such as the Seasons sarcophagi and the Triumph of Dionysos in Baltimore which portray specific pivotal events in the mythos of Dionysos, this piece gives us instead a somewhat generic slice of Bacchic life(Matz, 5).

Heart Of Darkness :: essays research papers

Heart of Darkness By: Joseph Conrad The novel Heart of Darkness, was written by a man named Joseph Conrad in 1894. Conrad was born December 3, 1857 into a family of polish decent in the northern Ukraine. The backgrounds of his family members consisted of a father that was an avid translator of Shakespeare as well as poet, along with a mother, that while was prone to illness still was well read and very intelligent. When Conrad was five, his father was exiled into a prison camp in Northern Russia for alleged revolutionist plots against the government. Due to the harsh conditions of the prison, Conrad’s mother died within three years and his father four years later. It was the death of his father that sent Joseph into a fit of melancholy, and it was within this sadness that Joseph turned to writing to ease his grief and carried his pain and suffering into most of his novels. After finishing his education in Krakow, Poland, Joseph went to sea, and from there sailed on and off for the next twenty years. These tw enty years were the basis if not the absolute pure nautical theme that flows throughout many of his novels. Stories such as Lord Jim and Heart of Darkness are based upon true to life experiences that Joseph had while at sea. Another unique aspect of Conrad’s writing, would be the lack of simple romance within all of his novels. This lack of emotional passion is most likely due to a drastic love affair when he was 17 that ended with an attempt to end his own life. Of Conrad’s many works some include Nostromo, Typhoon, The Secret Agent, and perhaps his most famous work Chance, which made him an instant celebrity within literary circles. From his world-renowned success, Conrad became very rich, and paraded himself as the typical aristocratic high-hat, and for the most part was allowed to play this role, until his death in 1524 from a heart attack. He died and was buried at his home in Canterbury, England. Within the actual story, Heart of Darkness, Conrad takes us into the mind and morals of a sailor named Marlow as he treks through the literal "Heart of Darkness." This actual land is found deep within the dark jungles of the Congo River region of Africa, and serves as the central setting for this story.

Americas Abortion Debate Essay -- Abortion

Abortion is one of the most controversial issues in the United States today. According to oxford dictionary, abortion is the deliberate termination of a human pregnancy, most often performed during the first 28 weeks. The two factions involved in this controversy are poles apart in their views on abortion: where as the pro-choice movement contends that a woman’s right to abortion is absolute, the pro-life movement asserts that a fetus’s right to life is indisputable. The argument has become very pronounced since the U.S Supreme Court ruling in the year 1973 in Roe V. Wade, which legalized abortion. According to the ruling, a woman’s right to abortion outweighed the rights of a nonviable fetus and prohibited the State interference. In addition to the fact that pro-choicers have always praised Roe for recognizing that a woman’s right to control her body is more important than a fetus’s right to life, this idea is also supported by different organizat ions such as Alan Guttmatcher Institute (AGI) whose mission is â€Å"to protect the reproductive choices of all women and men in the United States and throughout the world.† (Par 1) While some people believe that abortion is immoral others argue that it is a woman’s right to have full control of her body. A typical pro-life believer argues that fetuses posses a characteristic such as a genetic code that is both necessary and sufficient for being human. This idea is mostly propagated by the principle of the Roman Catholic Church â€Å"In 1995 Pope John Paul II officially condemned abortion in his â€Å"Evangelium Vitae,† calling it a villainous crime that kills an innocent human being† (Knapp Pg 16) and supported by many fundamentalist protestants groups, though not by majority of Catholics an... ...ciples, the pro-choice position is certainly not obviously wrong. Consequently, when abortion advocates try to make the argument more or less probable, they call for pro-life citizens to completely cease from bringing the legitimate idea of freedom to life for the purpose of protecting the unborn from harm, these abortion-choice supporters are by so doing encouraging their fellow pro-choice citizens to silently and politely remain firm that the unborn are not fully fledged members of the human community therefore are not entitled to protection by the state. To the opponent of abortion, this request hardly seems tolerant or liberating. Works Cited Francis J. Beckwith Defending Life: A Moral and Legal Case Against Abortion Choice. New York: Cambridge University Press, 2007. Lynette Knapp: The Abortion Controversy San Diego: Greenhaven Press, 2001

Michael Cunningham Essay

Michael was the most ambitious of blokes. He stole the Wright Brothers’ ‘plane. He then flew all the way to Pluto, on one tank of fuel, to find one of his best mates eating the small planet. So he carried on to the end of the Milky Way and on to the next, Chocolate Log. The returned twenty years later saying that he had discovered another species of complex organisms and â€Å"humans† in the next galaxy. Michael Cunningham was born on the 14th of October in 1987 in the city of Birmingham. At the age of three he acquired a younger brother named Dean. In 1991 Michael started attending Harborne Primary School, then at the age of eleven he left Harborne Primary to start in Shenley Court Specialist Arts College and Sixth Form Centre. At the end of year eleven, aged sixteen, he left his secondary school with 10A* GCSE grades, and started training in the ATC in 2005. After two years he completed his training and startye4d full time work as an electrician for the Royal Air Force. Towards the end of October 2007, he was transferred to Duxford airbase to work as the Chief Electrician. At this time he was nineteen and Britain’s youngest Chief Electrician. Then towards the end of 2009 he received a letter telling him that Kelly, once the love of his life, had been killed in a car crash. After attending her funeral Michael stole the world famous Wright brothers’ ‘plane and that was the last the world saw of him for twenty years. Michael reappeared in 2029, aged 41, with claims that he had seen one of his best mates, David Smith, eating Pluto during 2019. Then during a press conference he also claimed that he had found another three planets on his â€Å"adventure† that were inhabited with beings more intelligent than us. â€Å"There is more life in this universe, more than you could ever imagine. † He later went on to say, â€Å"It is unbelievable how intelligent they are, and I mean when compared to them we know nothing. † Scientists later confirmed that Pluto had disappeared and we received a few visits from the intelligent beings Michael had found. Michael, at the age of forty-six, started studying some of the species he had discovered, he discovered that they were approximately five million years more advanced than us. Also that they were born with intelligence and ability to communicate, walk and work. At the age of seventy-three he retired to a semi-detached bungalow in Skegness after his wife, Jenny, had passed away. About six months after moving a killer ninja penguin attacked him. Another of his mates, Tom Bates, saved him moments before he was eaten. Approximately five minutes later Michael suffered a heart attack; after an examination it was determined that the heart attack was caused by the shock of the attack by the penguin. Looking at his personal life he had had a few girlfriends throughout his secondary school life, although only a couple had been serious, and from when he had joined the ATC until he had returned from his â€Å"adventure† he hadn’t had much of a social life. Then at the age of forty-three he started dating an old school friend, Kate, but this didn’t last for more six months. Then he became engaged to Jenny Wattrus in July of 2035 and married in November that year. They had seven children, five girls and two boys, and moved to London where they bought a large house and lived there until their children had moved out, at which point the two of them moved down to Devon and into a smaller house so that they didn’t feel so lonely. Show preview only

Food and Drug Administration (FDA)

Traditionally, the drugs were marketed towards the doctors and there was a limit to the direct to consumer marketing. This was because of the fact that television advertising for such products was highly expensive. The expensiveness of these television commercials was due to the regulations of the Food and Drug Administration (FDA). Prior to 1997, all direct-to-consumer advertisements that contained a medical claim and brand name had to have a brief summary of drugs effectiveness, side effects and contraindications.But in the August of 1997, Food and Drug Administration allowed the advertising of drugs without a brief summary, though a major statement still had to be added, which had to educate the consumer about the major risk and refer him to other sources for detailed information. They were number of departures from the requirements under the Food, Drug, and Cosmetic Act of 1938, which had prohibited the use of print and television media for advertising prescription drugs. This ch ange in the regulation brought about a change in the promotional activities of the drugs manufacturing companies.There was an increase in the advertising expenses of these pharmaceutical companies from a mere US $ 800 in 1997 to about US $29. 8 billion in 2007. The supporters of the direct-to-consumer advertising emphasis that, such promotions help the consumer in understanding the symptoms of many under-diagnosed diseases. While the opponents of the same believe that such advertising would mislead patient towards demanding heavily promoted drugs, leading to inappropriate drug usage and unnecessary purchase of comparatively expensive products.The advertising being used today has a lot of influence on the consumer, but does this advertising actually help the consumer or does it mislead them to a disaster. Mr. Brain Storm, professor and chair of biostatistics, epidemiology, and medicine at the University of Pennsylvania School of Medicine, has termed Direct-to-Consumer marketing as â €Å"a disaster†. He while addressing the issue said that the public should not be given such kind of information as the drugs are difficult for the patients to understand.Further he added that dosing is even a harder job and finally, the assessment of a disease is best done by a doctor. He assured that the patients were not at all qualified to make an assessment of what drug they need. And so the information leads to no benefits for the patients but a lot of harm. Over the years many drugs have only been available for the consumers on the prescription of a medical consultant only, the reason behind such a restriction was that all the drugs that have the ability to heal, could also be harmful.The doctors, nurses and other health professionals get trained and have the experience to help them decide whether drugs are suited for a particular patient or not. And so they carry all the authority to take the decision for the prescription of a drug to any patient. Advertising of such prescription drugs has increased the pressure on the doctors and other health professionals to recommend particular medications which are often more expensive and dangerous yet less effective.This is an intrusion in the relationship between a doctor and patient, and so would disturb the therapeutic process. Further the doctor now has to give the patient reasons why certain advertisement could have misled him into the use of the drug, or why could the patient use a certain prescription under the circumstances. Studies have shown that Direct-to-Consumer-Advertising information does not provide patients the complete information, rather the information provided is biased â€Å"education.†It has been observed, according to (Woloshin S, Schwartz LM, Tremmel J, et al: Direct-to-consumer advertisements for prescription drugs: What are Americans being sold? ) that 87 percent of television advertisements presented the potential benefits of medications in vague, qualitative terms that w ere not backed by scientific data. A massive campaign was launched by Takeda Pharmaceuticals North America in the summer of 2006, the campaign was targeted to the insomniacs and suggested that the drug Rozerem, could reunite them with the dreams that were waiting for them.This campaign was joined in with other campaigns, all targeted to the consumers directly. Today, a typical American television viewer has to watch around 16 hours of such directly targeted advertisements in a year (Frosch et al, 2007). The consumer groups such as US Public Interest Research Group want the Food and Drug Administration to act bit more responsibly, so that consumers cannot be harmed through misled ads. The direct-to-consumer advertisements have been a new entrance to the world of advertising.This is a major reason for the lack of trust in such commercials. The case of the drug Vioxx could be taken as one of the stories which support the argument. Merck introduced an anti-inflammatory drug by the name Vioxx, the drug became a blockbuster drug with the sales exceeding US $ 1 billion. All this occurred due to the television commercials targeted towards the consumers. Later, it was known that the drug had increased the number of patients with strokes, heart attacks and so the drug was removed from the market (Donohue et al, 2007).Although the Pharmaceutical Research and Manufacturers of America have made guidelines for the DTCA (direct-to-consumer-advertising), yet it has been observed that critics such as AIDS Healthcare Foundation argue that the self regulation has not been functioning well and the companies continue to start advertising for the product with the one year of the approval from FDA (AIDS Health Foundation 2007). According to a study conducted in Baltimore, the 46% of the consumers who had watched a DTC for certain product would get disappointed if they were not provided the same drug by the practitioner.While 25% said that would try to influence their doctor to chang e the mind, while the remaining 15% thought that they would switch the doctor. All these factors suggest that the use of DTC is actually creating complexity in the minds of the consumers. DTC has clearly increased the sales of drugs, or they have actually increased the number of drugs that have been prescribed, but the question that has to get answered is whether these drugs are essential for the consumers or are they just wastage of the scarce resources in the economy.According tot eh doctors, a drug is thought to have efficiency if the positive impacts of its use out number the negative connotations. Under these situations it is of great importance that the correct drug is prescribed. Another factor that has been raised due to the use of DTC has been the increase in the prices of the DTC advertised products that cost more than the generic drugs available in the market. These ads present biased appeals to the masses to influence decisions about drugs that are designed to be approve d within the context of a relationship between a knowledgeable professional and a person who is known as an individual.The professional has a complete historical knowledge about the patient and does know about anything present in the drug that might cause a problem to the patient. On the other hand when the same patient requests the use of another product that had been advertised, it becomes difficult for the doctor to explain to his patient that the drug has a different purpose, and so wastes around 40% of the doctors precious time just to explain that the drug that was been prescribed was much better than the one being advertised.One unintentional effect of the DTC would be the worsening of inequalities in health and heath care. Research has shown reduced understanding of DTC ads for viewers with limited literacy and lower health knowledge, raising the concern that the effect of ads would increase disparities. Conclusion: The study that was done tried to explore the different pros and cons of the direct-to-consumer marketing on the consumer’s choice for the prescription of the drug.It was seen that the consumers are naà ¯ve about the use of the drugs and could be easily manipulated by the pharmaceutical companies through the misleading information in the advertisements or the incomplete information. Therefore, it is of utmost need that the authorities like PhRMA and FDA take serious steps towards consumer protection. On the other hand, it was observed that it is not the use of advertising was not being done to educate the consumer; it was rather being done to increase the profitability of the organizations.Had it been other way round, the companies would not mind using the generic names. The pharmaceutical organizations are trying to increase the market size; this increase in the market size would automatically mean an increase in the potential customers, and so higher revenues over the years for the companies. The drugs that are being advertised are being sold at even higher cost, suggesting that these drugs are of a superior quality, although that is not the case.Proper research is lacking as within a period of one year the drug are advertised leading to the sales. Proper trust in this form has to be inculcated, and that would be possible only if the pharmaceutical companies act more responsibly and instead of trying to generate only profits also work for the betterment of humanity. The long term impact of DTC need greater in depth studies and would require extensive research, but it would be worthwhile to do so, given the enormous stakes of public health and huge sums of money involved.

Peer pressure Essay

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¤â€Ã  ¤ ° à ¤ ¸Ã  ¥ Ã  ¤ µÃ  ¥â‚¬Ã  ¤â€¢Ã  ¤ ¾Ã  ¤ ° à ¤â€¢Ã  ¤ ¿Ã  ¤  à ¤Å"à ¤ ¾Ã  ¤ ¤Ã  ¥â€¡ à ¤ ¹Ã  ¥Ë†Ã  ¤â€š à ¤ ®Ã  ¤ ¹Ã  ¤ ¸Ã  ¥â€šÃ  ¤ ¸ à ¤ ¸Ã  ¤ ¬ à ¤â€¢Ã  ¥â€¡ à ¤ ¬Ã  ¤ ¾Ã  ¤ °Ã  ¥â€¡ à ¤ ®Ã  ¥â€¡Ã  ¤â€š, à ¤ Ã  ¤â€¢ à ¤ ¸Ã  ¤ ¹Ã  ¤â€¢Ã  ¤ °Ã  ¥ Ã  ¤ ®Ã  ¥â‚¬ à ¤ ¸Ã  ¤ ®Ã  ¥â€šÃ  ¤ ¹ à ¤â€¢Ã  ¥â‚¬ ‘à ¤ ªÃ  ¤ ¸Ã  ¤â€šÃ  ¤ ¦Ã¢â‚¬â„¢ à ¤â€¦Ã  ¤ ¨Ã  ¥ Ã  ¤ ¯ à ¤ ¸Ã  ¤ ¦Ã  ¤ ¸Ã  ¥ Ã  ¤ ¯Ã  ¥â€¹Ã  ¤â€š à ¤ ¸Ã  ¥â€¡ à ¤ µÃ  ¥ Ã  ¤ ¯Ã  ¤ µÃ  ¤ ¹Ã  ¤ ¾Ã  ¤ ° à ¤â€¢Ã  ¤ °Ã  ¤ ¤Ã  ¥â€¡ à ¤ ¹Ã  ¥Ë†Ã  ¤â€š à ¤â€Ã  ¤ ° à ¤ ¬Ã  ¤ ¨Ã  ¤ ¨Ã  ¥â€¡ à ¤â€¢Ã  ¥â€¡ à ¤ ²Ã  ¤ ¿Ã  ¤  à ¤ ¯Ã  ¤ ¹ à ¤ ¸Ã  ¥ Ã  ¤ µÃ  ¤ ¾Ã  ¤ ­Ã  ¤ ¾Ã  ¤ µÃ  ¤ ¿Ã  ¤â€¢ à ¤ ªÃ  ¥ Ã  ¤ °Ã  ¤ µÃ  ¥Æ'à ¤ ¤Ã  ¥ Ã  ¤ ¤Ã  ¤ ¿ à ¤ ­Ã  ¥â‚¬ à ¤ µÃ  ¤ ¹Ã  ¤ ¾Ã  ¤  à ¤ ¹Ã  ¥Ë†. à ¤â€¡Ã  ¤ ¸Ã  ¤ ²Ã  ¤ ¿Ã  ¤  à ¤ ¸Ã  ¤ ¾Ã  ¤ ¥Ã  ¤ ¿Ã  ¤ ¯Ã  ¥â€¹Ã  ¤â€š à ¤â€¢Ã  ¥â€¡ à ¤ ¸Ã  ¤ ®Ã  ¥â€šÃ  ¤ ¹ à ¤â€¢Ã  ¥â€¡ à ¤ ¸Ã  ¤ ¦Ã  ¤ ¸Ã  ¥ Ã  ¤ ¯Ã  ¥â€¹Ã  ¤â€š à ¤â€¢Ã  ¥â€¡ à ¤ µÃ  ¤ °Ã  ¥ Ã  ¤â€" à ¤ ®Ã  ¥â€¡Ã  ¤â€š à ¤â€¦Ã  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¤â€Ã  ¤ ° à ¤ µÃ  ¥ Ã  ¤ ¯Ã  ¤ µÃ  ¤ ¹Ã  ¤ ¾Ã  ¤ ° à ¤ ¹Ã  ¤ ®Ã  ¥â€¡Ã  ¤ ¶Ã  ¤ ¾ à ¤ ¸Ã  ¤â€¢Ã  ¤ ¾Ã  ¤ °Ã  ¤ ¾Ã  ¤ ¤Ã  ¥ Ã  ¤ ®Ã  ¤â€¢ à ¤ ¹Ã  ¥â€¹ à ¤Å"à ¤ ¾Ã  ¤ Ã  ¤â€"à ¤ ¾. à ¤â€°Ã  ¤ ¨Ã  ¥ Ã  ¤ ¹Ã  ¥â€¹Ã  ¤â€šÃ  ¤ ¨Ã  ¥â€¡ à ¤â€¢Ã  ¤ ¹Ã  ¤ ¾ à ¤â€¢Ã  ¤ ¿ à ¤ ®Ã  ¥â€šÃ  ¤ ²Ã  ¥ Ã  ¤ ¯ à ¤ °Ã  ¤ ¿Ã  ¤ ¶Ã  ¥ Ã  ¤ ¤Ã  ¥â€¹Ã  ¤â€š à ¤â€¢Ã  ¥â€¹ à ¤ ¸Ã  ¥â‚¬Ã  ¤â€"à ¤ ¨Ã  ¤ ¾ à ¤ ¹Ã  ¥â€¹Ã  ¤â€"à ¤ ¾ à ¤â€Ã  ¤ ° à ¤ ¯Ã  ¤ ¹ à ¤ ¬Ã  ¤ ¨ à ¤â€"à ¤ ¯Ã  ¤ ¾ à ¤ ¹Ã  ¥Ë† à ¤â€Ã  ¤ ° à ¤Å"à ¤ ¿Ã  ¤ ®Ã  ¥ Ã  ¤ ®Ã  ¥â€¡Ã  ¤ ¦Ã  ¤ ¾Ã  ¤ ° à ¤ µÃ  ¥ Ã  ¤ ¯Ã  ¤â€¢Ã  ¥ Ã  ¤ ¤Ã  ¤ ¿ à ¤â€¢Ã  ¥â€¡ à ¤ ²Ã  ¤ ¿Ã  ¤  à ¤ ®Ã  ¤ ¹Ã  ¤ ¤Ã  ¥ Ã  ¤ µÃ  ¤ ªÃ  ¥â€šÃ  ¤ °Ã  ¥ Ã  ¤ £ à ¤ ¹Ã  ¥Ë† à ¤â€¢Ã  ¤ ¿ à ¤ ¸Ã  ¥â‚¬Ã  ¤â€"à ¤ ¨Ã  ¤ ¾ à ¤ ¹Ã  ¥â€¹Ã  ¤â€"à ¤ ¾. t is more beneficial than harmful Peer pressure is not always bad. It can help you reflect on yourself. Peers may teach you good things and encourage you to follow them. Looking at what others do, can help you bring a positive change in your way of thinking. If you can pick selectively, peer pressure can push you towards something positive. For example, when a child knows that some of his friends regularly read storybooks or that they have  subscribed to a library, even he feels tempted to do so. He may get into the habit of reading because of his peers. Seeing that some of your friends exercise daily, even you may take up the habit. Positive peer pressure can lead you to adopt good habits in life. Your peers, their choices and ways of life give you a glimpse of the world outside the four walls of your house. What they think about things in life, how they perceive situations, how they react in different circumstances can actually expose you to the world around. Being part of a larger group of peers exposes you to the diversity in human behavior. This makes you reflect on your behavior and know where you stand. Peer pressure can lead you to make right choices in life. If you are fortunate enough to get a good peer group, your peers can influence the shaping of your personality in a positive way. Their perspective of life can lead you to change yours. It’s not pressure every time; sometimes it’s inspiration, which makes you change for good. For example, positive peer pressure can make you quit smoking or give up bad habits that you may have. Your peers can inspire you to become more optimistic or more confident. Your peers may influence you to change and make you a better human being. If the peer group happens to be in school, you will discover a lot of positive changes happening in your teenager. Since the urge to ‘belong’ to a peer group is all about feeling included and accepted, there is also this natural tendency to behave and become ‘like’ other members of a peer group. Therefore when the members of the peer group believe in doing well in class and doing their regular lessons with care, you will find your child also following suit. The direct effect can be observed in the grades. The teenager will not only learn to focus on his studies but will also show an inclination in getting involved and participating is several extra-curricular and sports activities in school. Whether the peer group comprises of school friends, neighborhood friends or cousins of an extended family, the effect can always be seen on your child. Amongst the other apparent effects, you will find that the communication skills of the teen improving significantly. His approach, attitude and behavior will always be positive. He will learn to value relationships and will learn that it is important to become and responsible individual. Pure s peer pressure beneficial or harmful. Opening statement: My point of view on this subject area is simple and straightforward; peer pressure can be beneficial. Facts and supporting evidence: 1. Peer pressure can be beneficial because it can help you achieve things in life. For example: You’re about to audition for something that’s been your dream forever, then you all of a sudden get too scared so you decide your not going, but then your friend pressures you into doing it. And because of your friend giving you peer pressure, you achieved your goals, and you’ve succeeded. Without this type of peer pressure not many people would be successful in our world. 2. It can also be beneficial because it can help you get out of bad habits. Peer pressure is very well known for getting people into drugs, but nobody ever thought about peer pressure getting you out of them, and peer pressure can get you out of many habits. Last year I used to be late†¦ A lot, but then my mom pressured me into getting up earlier in the morning, and getting ready faster. If it wasn’t for her, I would not be a good student. 3. Peer pressure can lead you to making the right choices. Say you’re in a bad situation your friend wants you to do something that you really don’t feel like doing, so you talk to your other friend, they also think the idea is bad. So he/she pressures you to not do it, later on you somehow find out that your friend was setting you up, if your friend didn’t help you in that situation, you had the chances of ending up in jail or being dead. Facts: 89.5% of the teens in high schools haven’t been pressured into trying cocaine 80% of teenagers haven’t been pressured into trying a cigarette Peer pressure can even start at kindergarten Closing: I know peer pressure can also be harmful, but many people don’t realize how beneficial it can be. When people hear the words â€Å"Peer Pressure† usually the first thing they think is peer pressure involving drugs, and that can happen too, but there are many ways of good peer pressure. My personal motto is: CHOOSE YOUR FRIENDS WISELY! See, first of all i would like to mention that, a fact which clearly reports that there are approximately more benifits than harms of peer pressur. Also it have an appropriate reason:- In our Society, there are more good citizen than bad ones. People mostly have good friend cirlce, than having bad friend circle. Yes there are some bad groups, which involves drug case, robbery etc. But the Fact is clear that there are less cases in which a person gets harm due to peer pressure. Good friends persuade us to do good thing, even we too advise our friends to do good things. I agree with 1st argument with my support. What he/she said is true. People when hear this word † Peer Pressure† they usually thinks of situation involving drugs robbery etc. But As i said , there much more benifits than harms.

Bureaucracy and self-government Essay

When a government creates policies, regulations, laws and guidelines, it rigorously and astutely applies them through what is called an act and service of public administration. Public administration is then implemented within an organizational structure. The bureaucracy that this structure operates illustrate the various operatives and/or personnel and/or leaders that makes the decision and leads the methodologies, tactics and strategies to implement the said policies, regulations, laws and guidelines. The bureaucracy is likewise responsible in ensuring the efficient and effective ways and means for such act and service. In executing its mandate, public administration must be dynamic. It must have a natural course of evolution and appropriate change and improvements that responds to the multifarious and complex demands of public service; constituent needs and demands and expectations. â€Å"Bureaucracy and Self-Government†¦Ã¢â‚¬  is a book that gives enlightenment and on how concepts of public administration renders its appropriate service to the American people. The Book’s Insights Bureaucracy in its principle is the rational and academic structure of the organizational process in rendering service and implementing policies and procedures of any institution – like the government. The positive principle of bureaucracy has however evolved into a negative context in the modern time wherein red tape and other forms of inadequacies. It is because the bureaucracy in rendering public administration operates within two types of concepts. It is therefore very important and interesting that Dr. Cook laid out in his book that public administration in American politics is operated both within the instrumental concept and in the constitutive concept. The instrumental concept believes that the job of bureaucracy in public administration is to execute the instructions of public officials. Within the simplicity of this concept there lies the insufficiency of complete rendering of public service. That is the reason why Dr. Cook has outlined that the past two centuries of America is a struggle to create life and meaning and expectations of the instrumental concept of public administration and service. The constitutive concept believes that the job of bureaucracy in public administration is to shape and characterize public policy and political community. This concept allows formative methods that bring shape and structure to laws and policies of government. Creativity and dynamic insights and foresights of government officials and public administrators are exercised in using this concept. The concluding insight of Dr. Cook in â€Å"Bureaucracy and Self-Government†¦Ã¢â‚¬  outlines principles of responsible public administration. Firstly, with proper responsibility in governing and administering comes along an unlimited ability. A complete and consummate commitment to adherence to the law must be characterized in the proponents of public administration. Government leaders and officials must take the rule of law as their way of life. Secondly, within the rule of law â€Å"an adequate sphere of constitutionally legitimate independence must be carved†. (Cook, 1996, page 177). This principle is coherent with what government administrators have sworn to in fulfilling their duties and responsibilities. It is important that discretion of the law is carried out with integrity. The Book’s Presentation The book is presented in a very scholarly format. He extensive experience of Dr. Brian J. Cook in the study of politics and public administration render authority on the subject matter. The book is seemingly passionate in pursuing ways and means for public administration to still attain its ideals. The book traced well established historical background that served the impetus on how American government administration and management has evolved – thus providing the foundation of the conduct and manner of public administration of modern day. Whatever the course of history and evolution American politics and public administration may have tracked and traced, the book offers confidence and hope that the better of valor shall surface in public administration in America. The Book’s Author Dr. Brian J. Cook is presently a Professor in the Center for Public Administration and Policy in the School of Public and International Affairs of Virginia Tech. He earned his BA degree in Political Science in 1977 from Cleveland State University with magna cum laude honors. His further education in government and politics earned him is masters in 1982 and doctorate in 1984 – both from the University of Maryland. He has taught; lectured and done research on politics and government since 1979. Dr. Cook has been endowed with numerous foundation and university grants and government sponsored research. He has written and published three books: â€Å"Bureaucratic Politics and Regulatory Reform: The EPA and Emissions Trading† (1988); â€Å"Bureaucracy and Self-Government: Reconsidering the Role of Public Administration in American Politics† (1996) and â€Å"Democracy and Administration: Woodrow Wilson’s Ideas and the Challenges of Public Management† (2007). In addition he has written and published numerous book chapters; peer reviewed and non-reviewed articles; book reviews; conference papers and reports covering a very wide array of thoughts, principles and theories in American politics, government, administration policies. (Brian J. Cook Curriculum Vitae, 2008, pages 1-2) Works Cited: Cook, Brian J. Bureaucracy and Self-Government: Reconsidering the Role of Public Administration in American Politics John Hopkins University Press, 1996 Brian J. Cook Curriculum Vitae, September 2008 http://www. cpap. vt. edu/doc/BJC_Curriculum_Vitae_09-08. pdf [accessed 2 June 2009]